In The News Consulting Practice Contact

The key to having and sustaining a competitive advantage is not through adherence to yesterday's best practice, but by shaping tomorrow's better practice! -Joe Santana


Joseph (Joe) Santana believes that people and organizations become competitive leaders through disruptive innovation and not by copying what others appear to do well. His goal in working with business partners is always driven by a strong desire to build something better. Two of the ways he's done this are by sharing his own broad experiences to cross-pollinate ideas that offer new solution options and by leveraging his extensive knowledge of brain science to drive group discussions that shift-thinking and lead to new ways of addressing challenges and opportunities

Currently, Joe is Chairman of the Institute for Corporate Productivity's Chief Diversity Officer Board, President of Joseph Santana, LLC and a member of the Insight Into Diversity Editorial Board. He is a well-known global inclusion strategic management consultant and coach that focuses on helping client's increase the competitive business value they derive from the growing diversity surrounding their businesses. Joe's client’s are leading organizations that want to grow the measurable results they are getting out of workplace, marketplace and workforce diversity by developing solutions that more fully leverage these as assets (See a partial list of organizations served below).

Joe’s unique and highly effective approach comes from his broad experience as a frontline business executive, which includes running a highly profitable, New York City-based, 300-employee outsourcing business for Siemens Business Services where he increased profitability by leveraging the growing diversity in his workforce and job candidate pools. Later, leading the division's national training and organizational development team responsible for 5,000-employees, he replicated this success across the division.  Appointed as Siemens’ first diversity officer, he next applied his business and governance skills as the architect of the company’s rapidly successful 65,000-strong USA employee diversity and inclusion practice. His accomplishments in this role included launching a national governance organization; creating and implementing a sustainability model; and establishing a platform that enabled the company to grow over 60 employee resource groups, three national networks, and 11 diversity councils closely linked to the business. Direct business benefits from these efforts included increasing the company's ability to attract, secure and retain a growing portfolio of public business at both the federal and state levels as well as expanding on its already huge private client list.

In a parallel career as a thought-leading author, Joe has written thousands of articles, including feature pieces for Diversity Executive Magazine and Insight into Diversity Magazine; a regular daily e-paper called DI Perspectives; and a regular blog on the Diversity Executive Magazine site, which offers insightful tips to employee network leaders. He also has created equally insightful white papers and books that have been published in several languages across several continents, including Asia, Europe, and Africa. A sought-after speaker and media commentator, Joe has been quoted in numerous magazines and books, including Thomas Friedman’s 2005 bestseller, The World is Flat.

For his work as a thought leader that brought business rigor and a focus on increasing organizational return on diversity, Joe has received a number of prestigious awards, including a Diversity Officer Leadership Award from Diversity Best Practices, a listing among the “Most Important Hispanics in Technology, Government and Business” by Career Communications Group, Inc. in 2010 and again in 2011, as well as a place on Hispanic Business Magazine’s 2011 list of the “100 Most Influential Hispanics.”

Today, Joe continues his groundbreaking work helping organizations turn local and global diversity into a top competitive asset through innovative approaches found in his Strategic Consulting, Transformative Presentations and Board Service.

Companies served include . . .





Joe resides in New York City with his wife.


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