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Welcome to Joe Santana’s website

Joe Santana is a highly accomplished diversity and inclusion executive, who has successfully applied his broad versatile skills acquired from leading roles in finance, operations, sales, training, IT management, journalism, organizational development and diversity strategy across an increasing wide scope of business challenges to achieve top results.

His business philosophy

Joe’s business philosophy is simple: "Everything done within a business must be designed to increase that business’s competitive position and if a strategy isn’t innovative, it probably isn’t too competitive!" It's through the application of that philosophy that he's earned the recognition embodied in this senior executive statement: Joe is one of the most versatile professionals I have encountered working in diversity & inclusion. He is both at ease and skillfully adept across the spectrum from public relations to building partnerships, creating strategy and delivering measurable results. He transformed my thinking by strongly advocating that my company invest greater resources in applying consulting and member services beyond B2C companies, into the B2B realm. This resulted in new revenue streams and expanding our population of stakeholders. Joe is simply courageous and brilliant."

Having started his career in revenue and profit generating centers, Joe does not design or drive initiatives that do not clearly and directly support competitive business goals and corporate strategy. He’s also not satisfied with finding out what his competitors are doing, in order to just produce equal results by copying them. Instead his approach consists of combining aspects of his broad and diverse personal experiences in novel ways, as well as partnering and/or leading diverse groups of talented people, in order to design and implement new, innovative, competitive solutions.

Throughout the examples that span his career shown below one common theme that comes through is that he sets very high standards of innovation, competitiveness and performance for himself and others on his team.

Some of his innovative accomplishments across a variety of business functions include the following

  • As part of a Wall Street financial services firm’s Accounting Department he worked with a team of programmers to create one of the first systems used to produce weekly and monthly SEC compliance reports. The end result was a system that eliminated hours and days of manual work and produced timely reports at a fraction of the cost.
  • Some years later he moved into IT where as an IT project manager, he partnered with a highly diverse team comprised of lawyers, traders, programmers, and others and invested his experience with accounting models to develop the first treasury bond interactive trading system that resulted in a multi-billion dollar line of services and revenue.
  • After that, he took his accounting and IT management experience and ported it over into a revenue/sales outsourcing role where in one year he closed over $15 million comprised of new service business and contract renewals and rescued over $5 million in failing service business relationships.
  • Next combining his experiences in accounting, IT and sales, he took a role as an operations executive in charge of a 45-million dollar Fortune 500 client service business portfolio in NYC and NJ where he improved profitability by more than 18%.
  • In his next move, he became the head of a national training organization where he successfully applied his experiences in accounting, IT, sales and operational management to transform a reactive training department into a business aligned practice that ran like a lean (25% cost reductions) and productive business (Measurable outcomes).
  • Finally, in a most recent role, he applied his broad cumulative business experience to the design and development of a national diversity practice, where making full use of models and approaches acquired from finance, sales, IT and operational management he drew together a host of disparate programs a various levels of practice maturity into one highly competitive national approach. In 2008, Joe received a Diversity Officer Leadership Award from Diversity Best Practices for his outstanding efforts and results.

His contributions as a Journalist, Author and Speaker

In a parallel track to his work in finance, IT, sales, operations, training and diversity, over the course of over twenty years, Joe has also been a journalist. He’s written a number of well-received published articles across a number of management topics as well as white papers and has co-authored books. To date a few of the media organizations that have published his work include the American Management Association, PR Shultz Reports, CIO Update, TechRepublic, HR.com, The Motivational Manager, The Mentor, Customer Service Review Magazine and Small Business. Technology Review Magazine and Diversity Best Practices. (Numerous magazines in Asia, Europe and Africa have re-published his work in several languages). Most recently, his innovative articles have appeared as feature pieces in Diversity Executive magazine. Joe is also a member of the Insight Into Diversity Editorial Board

Due to his broad experience, skill and sense of humor, Joe has enjoyed being a highly sought after speaker, panelist and media commentator. His views are well known to readers and have been quoted in a variety of well read books and publications including The World is Flat and Optimizing Human Capital with a Strategic Project Office, Fortune Magazine, Investors Business Daily, The Chicago Tribune, the American Management Association Magazine, Computerworld, CIO Magazine, CIO Update, TechRepublic, HRWIRE, HR.com and The Outsourcing Journal. Joe has also shared his ideas with audiences worldwide through radio interviews and network television guest spots.

Based on his overall body of work in 2010, Joe was listed as one of the Most Important Hispanics in Technology, Government and Business. In 2011, he was also listed as one of the 100 Most Influential Hispanics in Hispanic Business Magazine.

Joe currently works for Siemens and resides in NYC with his wife. For more on his written work and resources you may be able to use, see the accompanying pages on this site. You can also follow Joe on Twitter and network with him via Linkedin.

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