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Welcome to Joseph Santana’s website

Consultant and Coach: Helping companies increase Diversity & Inclusion investment ROI!


Joseph Santana is a well-known global diversity and inclusion strategic management consultant and coach that focuses on helping client's increase their return on diversity and inclusion investments. Joe's client’s are leading organizations that want to grow the measurable results they are getting out of investments in workplace, marketplace and workforce diversity and inclusion by developing and more fully leveraging assets, such as employee networks, councils, and purchasing teams.

Joe’s unique and highly effective innovative approach as a business result focused strategic diversity and inclusion consultant and coach comes from his broad background, which includes running a highly profitable, New York City-based, 300-employee outsourcing business; leading a national training and organizational development team responsible for a 5,000-employee engineering company; and developing and launching successful diversity and inclusion efforts. In his last corporate role as Siemens’ first diversity officer, he applied these blended skills as the architect of the company’s rapidly successful 65,000-strong USA employee practice. His accomplishments in this role included launching a national governance organization; creating and implementing a diversity-and-inclusion sustainability model; and establishing a platform that enabled the company to grow over 60 employee resource groups, three national networks, and 11 diversity councils. These accomplishments resulted in lowering cost while increasing measureable benefits for employees and the business.

In a parallel career as an author, Joe has written thousands of articles, including feature pieces for Diversity Executive Magazine and Insight into Diversity Magazine; a regular daily e-paper called DI Perspectives; and a regular blog on the Diversity Executive Magazine site, which offers tips to employee network leaders. He also has created white papers and books that have been published in several languages across several continents, including Asia, Europe, and Africa. A sought-after speaker and media commentator, Joe has been quoted in numerous magazines and books, including Thomas Friedman’s 2005 bestseller, The World is Flat.

For his work as a thought leader that has brought business rigor and a focus on increasing organizational return on investment for diversity and inclusion assets, Joe has received a number of prestigious awards, including a Diversity Officer Leadership Award from Diversity Best Practices, a listing among the “Most Important Hispanics in Technology, Government and Business” by Career Communications Group, Inc. in 2010 and again in 2011, as well as a place on Hispanic Business Magazine’s 2011 list of the “100 Most Influential Hispanics.”

In addition to managing his private consulting practice, Joe is also Chair of the Institute for Corporate Productivity (i4cp) Chief Diversity Officer Board. (For more on the board, click here).

Joe resides in New York City with his wife.



Click on the picture below for a short video interview with Joe filmed in Vienna, Austria about his background and philosophies 




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