In The News Coaching Contact

"What lights my fire is helping others through their hereos journey!" -Joe Santana


Joseph (Joe) Santana is a dynamic leadership coach and group facilitator that is driven by a passion for developing others and the firm belief that we develop organizations by developing individuals and groups of people within the company towards higher levels of performance.

Currently, as a New York City region Chair for Vistage, Joe facilitates exclusive groups of peer business leaders who want to broaden their critical thinking, externalize their assumptions, and connect with other influential and inspiring business leaders from their surrounding community. Vistage is the world’s leading executive organization that advises more than 19,000 senior executives through problem-solving peer groups and one-on-one business coaching

Joe is also Chairman of the Institute for Corporate Productivity's Chief Diversity Officer Board, President of Joseph Santana, LLC and a member of the Insight Into Diversity Editorial Board. He is a well-known global inclusion strategic management consultant and coach that focuses on helping client's increase the competitive business value they derive from the growing diversity surrounding their businesses. Joe's client’s are leading organizations that want to grow the measurable results they are getting out of workplace, marketplace and workforce diversity by developing solutions that more fully leverage these as assets (See a partial list of organizations served below).

Joe’s unique and highly effective approach as a Chair and Coach is informed by his broad experience as a frontline business executive, which includes running a highly profitable, New York City-based, 300-employee outsourcing business for Siemens Business Services where he increased profitability by leveraging the growing diversity in his workforce and job candidate pools. Later, leading the division's national training and organizational development team responsible for 5,000-employees, he replicated this success across the division.  Appointed as Siemens’ first diversity officer, he next applied his business and governance skills as the architect of the company’s rapidly successful 65,000-strong USA employee diversity and inclusion practice. His accomplishments in this role included launching a national governance organization; creating and implementing a sustainability model; and establishing a platform that enabled the company to grow over 60 employee resource groups, three national networks, and 11 diversity councils closely linked to the business. Direct business benefits from these efforts included increasing the company's ability to attract, secure and retain a growing portfolio of public business at both the federal and state levels as well as expanding on its already huge private client list.

In a parallel career as a thought-leading author, Joe has written thousands of articles, including feature pieces for Diversity Executive Magazine and Insight into Diversity Magazine; a regular daily e-paper called DI Perspectives; and a regular blog on the Diversity Executive Magazine site, which offers insightful tips to employee network leaders. He also has created equally insightful white papers and books that have been published in several languages across several continents, including Asia, Europe, and Africa. A sought-after speaker and media commentator, Joe has been quoted in numerous magazines and books, including Thomas Friedman’s 2005 bestseller, The World is Flat.

For his work as a thought leader that brought business rigor and a focus on increasing organizational return on diversity, Joe has received a number of prestigious awards, including a Diversity Officer Leadership Award from Diversity Best Practices, a listing among the “Most Important Hispanics in Technology, Government and Business” by Career Communications Group, Inc. in 2010 and again in 2011, as well as a place on Hispanic Business Magazine’s 2011 list of the “100 Most Influential Hispanics.”

Today, Joe continues his groundbreaking work helping organizations turn local and global diversity into a top competitive asset through innovative approaches found in his High Performing Leadership Coaching, Transformative Presentations, Group Chairing and Board Service.

Companies served include
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