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Welcome to Joe Santana’s website

Joe Santana is a highly accomplished executive versatilist, who has successfully applied his broad skills acquired from leading roles in finance, operations, sales, training, IT management, journalism, organizational development and diversity strategy across an increasing wide scope of business challenges to achieve top results.

Some of his innovative accomplishments across a variety of business functions include the following:

  • As part of a Wall Street financial services firm’s Accounting Department he developed a math algorithm that saved months of work in the conversion of books and records to a new tax depreciation model mandated by law.
  • Some years later he moved into IT where as an IT project manager, he partnered with a highly diverse team comprised of lawyers, traders, programmers, and others and invested his experience with accounting models to develop the first treasury bond interactive trading system that resulted in a multi-billion dollar line of services and revenue.
  • After that, he took his accounting and IT management experience and ported it over into a revenue/sales outsourcing role where in one year he closed over $15 million comprised of new service business and contract renewals and rescued over $5 million in failing service business relationships.
  • Next combining his experiences in accounting, IT and sales, he took a role as an operations executive in charge of a 45-million dollar Fortune 500 client service business portfolio in NYC and NJ where he improved profitability by more than 18%.
  • In his next move, he became the head of a national training organization where he successfully applied his experiences in accounting, IT, sales and operational management to transform a reactive training department into a business aligned practice that ran like a lean (25% cost reductions) and productive business (Measurable outcomes).
  • Finally, in a most recent role, he applied his broad cumulative business experience to the design and development of a national diversity practice, where making full use of models and approaches acquired from finance, sales, IT and operational management he drew together a host of disparate programs a various levels of practice maturity into one highly competitive national approach. In 2008, Joe received a Diversity Officer Leadership Award from Diversity Best Practices for his outstanding efforts and results. In 2010, he was listed as one of the Most Important Hispanics in Technology, Government and Business.

In a parallel track to his work in finance, IT, sales, operations, training and diversity, over the course of over twenty years, Joe has also been a journalist. He’s written a number of well-received published articles across a number of management topics as well as white papers and has co-authored books. To date a few of the media organizations that have published his work include the American Management Association, PR Shultz Reports, CIO Update, TechRepublic, HR.com, The Motivational Manager, The Mentor, Customer Service Review Magazine and Small Business. Technology Review Magazine and Diversity Best Practices. (Numerous magazines in Asia, Europe and Africa have re-published his work in several languages.)

Due to his broad experience, skill and sense of humor, Joe has enjoyed being a highly sought after speaker, panelist and media commentator. His views are well known to readers and have been quoted in a variety of well read books and publications including The World is Flat and Optimizing Human Capital with a Strategic Project Office, Fortune Magazine, Investors Business Daily, The Chicago Tribune, the American Management Association Magazine, Computerworld, CIO Magazine, CIO Update, TechRepublic, HRWIRE, HR.com and The Outsourcing Journal. Joe has also shared his ideas with audiences worldwide through radio interviews and network television guest spots.

Joe currently works for Siemens. He is also on the Board of the Global Diversity and Inclusion Foundation. Joe resides in NYC with his wife. For more on his written work and resources you may be able to use, see the accompanying pages on this site. You can also follow Joe on Twitter and network with him via Linkedin.

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